Contraceptives

Product Category: Men & Women Contraceptives

Product Type: Condom for Men.

Brand Name proposed: NoLiquid (No Liquid)
Brand Name proposed: Nokid (Nokid)

Target Audience: All potential Mens.  of Urban & Rural class.

Slogan # 1: Knock it with Nokid.

Slogan # 2: Liquid is essential for Life but not for Fun. Enjoy Fun with No Liquid.

Slogan # 3: Dulhan wohi jo piya man bhaye, aur piya wohi jo roz jaldi ghar aa jaye. Nokid – ROZ GHAR JALDI AANE KA BAHANA.

Theme/Brain Storming: To place the brand as a tool for pleasure with responsibility (Nokid). The end result is communicated to the target audience in the form of Nokid/Noliquid. An element of assurance is solidly communicated to the Target Audience in the form of Nokid/Noliquid. 3rd slogan caters to the need of just married couples, who love to indulge into pleasure activity at the start of evening. Slogan # 1 emphasis the durability of the product (latex) and also suggests to indulge into die-hard attempt to endeavor more in the pleasure activity. Slogan # 2 once again underlines the assurance aspect of Leak Proof & Durable latex materials being used in the Condom.

Applicablity : Internet, Hoarding, TV & Radio commercials. For new & existing products.

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Public Service Message

Campaign: Anti Smoking.

Aim: Anti Smoking Awareness.

Target Audience: All Smokers & Passive Smokers.

Pictorial Presentation: Picturised Evolution of Men from Apes in ascending order originating from a Cave is shown. Picture gets completed with a reverse evolution shown from Men (with a cigarette in hand) to a Human Dead body resting in a coffin in a Grave yard.

Slogan : From Caves to Graves…Don’t let this happen to the Mankind. Stop Smoking.

Theme/Brain Storming: To create anti smoking awareness in a novel way. Concept shall be easily imbibed in the mindset of the viewer as it is dramatic as well as out of the box.

Culmination of Evolution is a positive gesture but it gets reversed the day men opts smoking and ends in a grave-yard.

It also has the Fear-Psychosis built into it to make the smokers aware of the ultimate consequences. The Slogan & picture dramatically depicts the Raise & Fall of a human being due to smoking habbit.

Applicablity : Internet, Hoarding, TV & Radio commercials. For new & existing products.

Season: On anti-tobacco, Anti Smoking days or as a public service message on cancer day.

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Pouch Packed Snack

Product Category: Edibles & Snacks.

Product Type: Sweet & Salty Potato Wafers.

Brand Name proposed: Yummy

Target Audience: School Going Childrens of Urban & Rural sector.

Slogan # 1: Mummy Mujhe Yummy Chahiyea..!!!

Theme/Brain Storming: The ad slogan describes that this product is specifically meant to serve the Children segment. The word “Chahiyea” denotes a strong appeal being made by a Child to his mother. In fact the slogan shall inculcate a feeling of curiosity into the Children segment making them yearn & ultimately buy the product. No tall claim on health or taste is made in the slogan. The slogan in itself reflects the “irresistibility” of the product on the part of the Child.

Applicablity : Internet, Hoarding, TV & Radio commercials. For new & existing products.

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Lingerie

Product Category: Ladies Undergarments/Inner Wears.

Product Type: Ladies Bra.

Brand Name proposed: Tina

Target Audience: School, College Girls, Working Womens & Young House-Wives.

Slogan # 1: Manchaha Eahsaas

Theme/Brain Storming: The punchline of the Ad tries to portray a feeling of comfort. A sense of cozyness which may give comfort to the specific body-part of a women while working, playing, studying or cooking. The name TINA Reflects a young playsome lady having beautiful curves more butified & comforted by using TINA bras.

Applicablity : Internet, Hoarding, TV & Radio commercials. For new & existing products.

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Contra Ad-Men’s Undergarement.
(A speciality of Zordarads.com)

Product Category: Mens Undergarments/Inner Wears.

Product Type: Under Pants.

Brand Name proposed: Pilot

Target Audience: School, College Boyz and All mens.

Aim: To counter the Ad of an existing Hosiery Leader “Rupa” brand & to create awareness by creating a spur in the Target Audience.

Slogan # 1: Pilot Underwears Kyuki Aaram Haram Hai …!!
Slogan # 2: Mard ho to Pilot Banian Pehno, Unchi Udan Bharo

Theme/Brain Storming: A young man showed to be posing in front of a Mirror in underwear & banian. Voice-Over: “Arey Mard Hokar “Puspa” ke underwears pahente ho.

Mard ho to Pilot Banian Pehno, Unchi Udan Bharo..!!!

This ad aims to attain two goals. (1) Positioning a New Brand (2) Countering an Existing Brand.

Its punchline sarcastically questions all those who choose to wear a feminine named mens underwear brand. It simply suggests the Men to be a Real Men and fly high as per the natural manly tendency.

Benefit: New brand gets easy recognition and hence penetration through “Contra AD pattern of zordarads”

Applicablity : Internet, Hoarding, TV & Radio commercials. For new & existing products.

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